10/18/2023 0 Comments 1964 sony real to real tapedeck![]() We saw it would take a long time to penetrate the entire industry. However, in terms of spreading innovation more broadly and really changing the world, we realized that even if we were to create strong services on our own, their use would still be limited. Tsunoda:In rolling out “real world business + technology” as our service, we have gained the backing of many different customers. ──What kind of process did you go through to grow your AI consulting business? Leveraging open “real world business + technology” I believe this is the feature that is consistent across every realm of our business. As we deliver services based on AI, IoT and data analysis out into the world, we directly connect with the customer, listen to their issues, use real data from them to create machine learning models, and then offer precise solutions. Rather, we have our in-house real estate pros actually use it, then fine tune the algorithms based on their feedback. We don’t simply feed in big data to have it learned and obtain an output. Take, for example, the real estate value estimation AI we’ve developed. Shun Lee:I think one of the defining features of SRE is that we have team members from the real estate industry and AI engineers working in the same office - in other words an atmosphere of “real world business + technology.” Instead of tech companies with superior technical abilities and AI vendors simply handing over the tech to industry pros, saying “This service and system is convenient, so go ahead and use it,” real estate pros and engineers discuss what to do from the planning stages, and they do this leveraging actual customer-dependent data, allowing for service development and implementation that meets the needs of the industry. Based on this growth, the company name was changed to SRE Holdings Corporation in May 2019, and today, we have two mainstay businesses - real estate, and AI-driven consulting services for other industries. In this process, we began making forays into finance, which uses property value for evaluation of collateral, and then we expanded gradually into other domains. First, we brought IT and AI to the real estate industry. Since we thought this type of value creation would only become more important going forward, and technology in many ways had yet to reach the real estate industry, we thought that we could bring a bit of Sony-style innovation into the picture. The idea was to have engineers collaborate with customers with specific needs to rapidly produce technology-driven solutions that could be useful in the real world. ![]() The company was positioned as a corporate startup. Tomohiro Tsunoda:SRE got its start as Sony Real Estate Corporation in April 2014. ![]() ──How did SRE get its start, and what kind of business are you involved in now? ![]()
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